Pride Icons needed a digital platform that could effectively blend the worlds of NFT technology and LGBTQ+ advocacy. The challenge was to create a space that honoured historical figures while engaging a modern, tech-savvy audience.
Design a website that educates users about LGBTQ+ icons, showcases NFT artwork, and supports community engagement and charitable giving — all within an intuitive and visually impressive interface.
Create an experience that celebrates LGBTQ+ history and culture. Drive NFT sales while clearly communicating the philanthropic impact of the project. Build a large, engaged community around the Pride Icons concept.
Cultural consultation: worked with LGBTQ+ historians and community leaders to ensure authentic representation of icons. User journey mapping: developed a seamless path from education to NFT purchase and community engagement. Blockchain integration: worked with developers to create a smooth experience for NFT transactions and ownership verification.
Working with a team of three designers, I redesigned the Pride Icons website with a bold identity and interactive features. A scrollable timeline places icons in historical context, while a modular grid seamlessly showcases NFTs, stories, and community updates. The typography blends bold, expressive headlines with accessible body copy. A dynamic rainbow-inspired colour scheme changes with user interaction, celebrating diversity and movement.
