As a B2B content delivery platform, Qwilt faced key challenges: capacity shortages for publishers due to surging streaming demand, evolving content delivery needs requiring infrastructure adaptation, and overly complex content delivery network management. Disparate workflows across teams led to inefficiencies and misalignment.
The demand for streaming content is surging, creating a capacity shortage for content publishers. The industry needs to evolve how content is delivered to meet these growing demands, particularly for service providers looking to enhance the viewing experience.
To design a B2B platform that streamlines cross-functional workflows, empowers teams to seamlessly collaborate, and addresses complex content delivery challenges to enhance user experience and drive efficiency.
I led the product design team, working with a talented group to deliver a user-centric solution. I conducted ongoing user interviews and in-depth analysis to understand pain points and expectations, designed clear, accessible user flows, and refined the work through iterative prototyping, testing, and rebuilding based on real user feedback.
Significant increase in user satisfaction and operational efficiency post-implementation. Quantifiable metrics demonstrated a streamlined process, resulting in tangible business growth for Qwilt's clients. Streamlined cross-functional workflows empowered teams to collaborate seamlessly across the platform.
I contributed to Qwilt's UI design with a focus on functionality and user-friendly flows, integrating a sleek and accessible design system that matched the company's value and ensured intuitive navigation for the user.
