MyHeritageDesigning where history lives 2026

Product & Feature Campaigns

Promotional banners for MyHeritage's core features, adapted across markets.

Where will your journey take you?

DNA kit · generated product visual

Lifecycle email · win-back campaign

Campaign creative · Greece

Campaign creative · The Netherlands

Campaign email · Swedish National Day

MyHeritage website →

MyStories · Website Design

MyStories is a standalone product powered by MyHeritage, a subscription gift that turns a loved one's life stories into a beautiful printed keepsake book. I designed the full website from the ground up, building a storytelling-first experience that guides gift-givers from emotional connection to confident purchase in a single scroll.

TypographyA mix of expressive serif headings and clean, readable body copy. The typography feels editorial without being cold: approachable enough for a wide audience and refined enough to match a premium physical product.

ColourThe palette is built around warmth and softness, with creamy off-whites, terracotta browns and muted greens that feel intimate and handcrafted. Every colour choice reinforces the idea that this is something precious, made to last.

PhotographyWarm lifestyle photography shows real moments between generations: grandparents and grandchildren, families on sofas and hands holding books. Every image was chosen to mirror what the product delivers emotionally, not just functionally.

IllustrationSubtle hand-drawn illustration accents add a personal, human touch throughout the page and echo the handmade quality of the book itself.

Related work

MyHeritageDesigning where history lives 2026

Biographer feature launch

Census Helper™ · feature launch

New collaboration · FamilyTreeDNA

Mobile app · What's New